Ever since it was founded, Van Laere International has seen its future in a broad, flexible, diversified and enlarged European continent. We know what we are doing and that is why we do it well. The idea of adapting fashion to travel and adventure (or vice-versa) has become a social phenomenon throughout Europe. Marketing studies have shown that every European has at least one such article of clothing hanging in his or her wardrobe and that s/he regularly buys another one.

Broad

Because we have expanded our promotion attire to meet the demand of the top 500 clients, in particular advertising agencies. We make such clothing, through our distributors, for the promotional campaigns of, in particular: the Belgian Equestrian Team, BMG, Canal+, Coca Cola, Corona, Ducados, ECI, Eurodisney, Ford, Heineken, L’Homme Moderne, Mobil, Movistar, PALM Breweries, Rally Paris-Dakar, Rallye de Tunisie, RSC Anderlecht, Schweppes, Six Flags, Studio 100, Volvo, West… and thus make an active contribution to their brand profiling. ‘You only get one chance to make a good impression!’

Flexible

Because we are adapting not only to the enlargement of the growing European market, we have tried to reconcile to opposite poles in the industry, namely fashion and sport.

Diversified

Our inventiveness and experience enable us to go further than our own labels and styles. We have been able to attract many importers, buying associations and shop chains already. They entrust us with the design, development and production of all or part of their collections and attend important professional trade fashion shows and sporting events.