We keep five key words in sight, from idea and the designer’s drawing board to sale and service.
We call them our guiding principles and are intent on having you experience them each time you contact Van Laere International.

1. Efficiency

Efficient products must be strong enough to do the work for which they were made, and at the same time light enough not to hang too heavy on hands, arms, shoulders, the back and on the legs. In practice, this entails that many of our products are the best value for money on the market.

2. Reliability

Reliability is self-evident, especially for the professional, whose work and success depend on our products.

This means that we always strive toward as high a quality as possible for our design fabrics and finish in our entire line.

3. Professionalism

Many of our clients are professionals and our products are developed in close co-operation with them. We therefore try to anticipate their needs, to the advantage of our products, and to the benefit of all customers.

4. Environmental responsibility

As manufacturers of outdoor clothes, worn primarily in nature, we assume a great responsibility about our environmental matters. Nature is our muse in deciding on colours and fabrics that go harmoniously with it. This awareness is evident in all our employees, distributors and work environment

5. Comfort

The most distinctive property “of or on” our clothes is the ease with which they are worn. They are designed to offer the most comfort at all times with the least possible effort. Low weight, an ergonomic design, and a stylish cut ensure that you feel well in them. Well thought-out details reduce the risk of accidents.